Built For

Recreation

Selling a Product Without a Brand Community Feels Like Skiing Uphill

*We Help You Launch a Brand Community with Paying Members From Day One.

How It Works

  • 1. Receive a Project Page

    We assess your product, pinpoint the recreation-driven community type it can be embedded into, and design a compelling project page that clearly communicates the brand community’s vision.

  • 2. Co-Design Benefits

    Use the page to promote your project through your social media and email, co-designing benefits and experiences with your audience to help you determine the funding you will need.

  • 3. Validate Demand

    Audience reserves their spot by pre-purchasing your product to help fund the brand community, alongside a membership that secures recurring revenue. From Audience → Paying Members.

GET HELP LAUNCHING A COMMUNITY

· Basketball · Tennis · Photography · Pottery

· Basketball · Tennis · Photography · Pottery

· Journaling · Candle Making · Knitting · Model Building

· Journaling · Candle Making · Knitting · Model Building

· Ping Pong · Sailing · Chess · Gardening

· Ping Pong · Sailing · Chess · Gardening

Brand Communities Built For Recreation?

Yes. And They Work.

Stop guessing and start growing. Instead of pouring endless time and money into building a brand community from scratch, have a Brand Community Designer help you skip the struggle by pinpointing the type of community that is driven by recreation. It is where your product can thrive naturally. Our framework ensures you connect with the right audience from the start, validating demand so you can generate revenue immediately, without wasting money on ineffective marketing. Your brand community’s purpose, value, and audience will be clearly defined, making engagement and long-term success effortless.

Our Brand Community Designers Help Founders:

  • Building a brand community without knowing exactly where your product belongs is like throwing darts in the dark—you waste time, money, and momentum. We help founders skip the trial-and-error phase by strategically identifying the perfect recreation-driven community type for their product. By embedding products into existing, engaged networks, ensures founders are connected with audiences who actually want what they’re offering, making customer acquisition effortless.

  • Instead of struggling to build a community from scratch, fast-track the process by designing alongside the very people who will shape it. Our approach to co-designing benefits lets founders craft exclusive perks, experiences, and engagement strategies alongside interested members, not just for them. This helps a) For you to determine the funding you require b) For a seamless transition from early adopters to loyal brand advocates—because when people have a stake in something, they stick around.

  • Building a brand community shouldn’t feel like a leap of faith. We take the guesswork out of early sales by implementing pre-purchase commitments, ensuring demand before the brand community goes live. Recreation-driven community members signal their interest and commit upfront, giving founders the confidence that their launch isn’t just wishful thinking—it’s backed by real, paying customers. No wasted marketing dollars. No guessing. Just proven demand and built-in success from day one.

First Step: Find Your Recreation-Driven Community Type

From Transactional To Relational

Proven by History

While the world shifts, recreation stands unshaken. For example, Simon Mottram and Luke Scheybeler were into road cycling. They founded the apparel brand Rapha in 2004, embedding their first product, the Classic Jersey, into a cycling-driven community. This marked the beginning of one of the most sought-after brand communities now available globally: the Rapha Cycling Club (RCC). Moving from transactional to relational selling is no longer about the product itself but the experiences that come with it. The greats paved the way for founders like you to take the fast track towards recurring revenue and brand longevity.

How You Can Benefit

  • We help founders go from zero to one in brand community building—by embedding products into recreation-driven communities that drive up to 5X higher retention rates than transactional businesses.

  • Customers acquired through brand communities have a lifetime value up to 2.5X higher than standard direct-response marketing.

  • Engaged communities generate organic word-of-mouth referrals at 3X the rate of traditional advertising. By embedding product-based brands into recreation-driven groups, turn initial buyers into long-term advocates.

  • We eliminate the cost and risk of launching to an uninterested audience. Using our validation process, founders confirm demand before launch—ensuring community-backed growth with pre-purchase commitments.

Click Image to Learn From Rapha