About Us
For Recreation Helps Professors Bring Marketing Theory To Life.
Tapping into the recreational nature of people—the innate tendency to pursue and participate in leisure activities that bring fulfillment—has led brands to icon status in a world that prioritizes experiences.
By using our research tools and simulating a professional path—be it as a marketer, founder, or consultant—students experience a practical way of learning marketing strategies, such as research brands that foster a sense of community centered around recreational activities, engage in critical thinking, and present their findings at the end of your course. As for the little guy in the photo? That’s our founder, who still makes time for recreation to this day.