Start Your

Club

Built a brand? You’ve got enough followers. Launching a recreation club turns them into paying members.

* Prepare to launch effortlessly with our ready-made toolkit—no design, learning, or building required.

Prepare to launch in 3,2,1…

  • 3. Take our assessment.

    Once completed, receive access to your toolkit + inform your followers about the opportunity to play an active role in shaping the branded club driven by recreation you will be launching soon.

  • 2. Know your costs upfront.

    Use the project board to co-design member benefits with your followers + sign up lead volunteers. These efforts will help you determine the resources needed to launch a club.

  • 1. Receive validation.

    Use the pre-launch page with your club details + a redirect button to pre-order your product as a commitment to joining when day one arrives. Loyal Followers → Paying Members.

· Basketball · Tennis · Photography · Pottery · ꘐ

· Basketball · Tennis · Photography · Pottery · ꘐ

· Journaling · Candle Making · Knitting · Model Building · ꘐ

· Journaling · Candle Making · Knitting · Model Building · ꘐ

· Ping Pong · Sailing · Chess · Gardening · ꘐ

· Ping Pong · Sailing · Chess · Gardening · ꘐ

Founders. Meet recreation.

Go to the next level in community building.

Most founders making content grow a loyal following — but sales stay flat. We created a ready-made toolkit that helps them prepare to launch a branded recreation club, turning loyal followers into paying members, so they start earning from day one. Designed with founders’ limited time in mind, this toolkit comes complete with everything needed—no design, learning, or building required. Instead of pouring endless time and money into figuring out how to convert your followers into loyal customers of your product and advocates of your brand, now is the time to secure brand engagement and long-term success, all without burning out on the content treadmill.

Our ready-made toolkit helps you:

  • Starting a branded recreation club without knowing exactly where your product belongs is like throwing darts in the dark—you waste time, money, and momentum. Founders can skip the trial-and-error phase by helping them prepare to launch a community around a lifestyle that is driven by a form of recreation. Embedding a club into an existing lifestyle, ensures founders are connected with new and existing audiences who want to live the brand, making customer acquisition effortless.

  • Instead of struggling to figure out how to start, fast-track the process by designing alongside the very people who will shape it. Our approach to co-designing benefits lets founders craft exclusive perks, experiences, and engagement strategies alongside interested members, not just for them. This helps a) For you to determine the funding you require b) For a seamless transition from early adopters to loyal brand advocates—because when people have a stake in something, they stick around.

  • Starting a branded recreation club shouldn’t feel like a leap of faith. Your custom pre-launch landing page helps followers to signal their interest and commit upfront by pre-ordering your select product—giving you the confidence that the next level to building a community isn’t just an idea, but a venture backed by future members. No guesswork. Just proven demand and built-in success from day one.

Click this image to take our assessment.

From transactional to relational.

Proven by history.

While the world shifts, recreation stands unshaken. For example, Simon Mottram and Luke Scheybeler were into road cycling. They founded the apparel brand Rapha in 2004, embedding their first product—the Classic Jersey—into a cycling-driven community. This marked the beginning of one of the most sought-after, recreation-driven, branded clubs available globally: the Rapha Cycling Club (RCC). Moving from transactional to relational selling is no longer about the product itself but the experiences that come with it. The greats paved the way for founders like you to take the fast track towards a revenue-generating marketing flywheel: a branded recreation club.

This is how you benefit.

  • We help founders go from zero to one. Communities drive up to 5X higher retention rates than transactional businesses.

  • Customers acquired through communities have a lifetime value up to 2.5X higher than standard direct-response marketing.

  • Engaged communities generate organic word-of-mouth referrals at 3X the rate of traditional advertising.

  • We deeply reduce the cost and risk of launching. Using our validation process, founders confirm demand before day one—ensuring community-backed growth happens way beyond launch day.

Click this image to learn from Rapha.