Strategic Play
Through Role-Based Learning, Equip Students With The Tools To Present How They Would Transform A Product Into A Movement.
Empower them to think strategically with brand examples, practical tools, and real-world data insights.
Brand Examples
Bring your syllabus to life by keeping students engaged.
Our research platform is centered around brands that turn recreational passions into movements, giving a dynamic view into marketing that’s human. Students will explore how brands craft meaning, shape customer experiences, and build loyal followings. The result? Higher student engagement. Whether you are teaching brand strategy, consumer behavior, or marketing communications, easily integrate it into your upcoming course.
Practical Tools
Everything your students will need to research, analyze, and present.
Equip your students with a structured toolkit for analyzing brands:
With access to over 30 iconic brands that leverage recreation, all organized under a framework we call the Ferris Five, students can easily navigate a brand’s online resources, listen to podcast-style overviews, and visit experiential brand locations.
By each student choosing a preferred professional lens—be it a marketer, cofounder, or consultant—they can be grouped to analyze, comment, and brainstorm using our online collaboration tool.
As they prepare for their presentation, they will have access to real-world brand metrics, enabling them to present relevant qualitative and quantitative data.
Data Insights
Let students research what’s behind a brand’s digital landscape
Students will be able to look into real-world metrics of iconic brands, allowing for classroom discussions about a brand’s digital strategy, collaboration between students as they uncover opportunities that would drive growth, and relevant data they can use during their presentations. You are not only teaching what brands do to stay iconic—you are helping students see it in action.