LEGO’s Strategy
Go ahead and explore like a customer the activities, locations, and benefits LEGO offers to a community that is into model building as a hobby, resulting in increased customer engagement.
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Prefer to listen?
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Founded in 1932, carpenter Ole Kirk Christiansen started to make wooden toys, and since then, have turned into a brand with arguably the most recognizable toy to date. Consider yourself an adult fan of LEGO? You can join one of the many independent groups recognized by LEGO, otherwise known as LEGO User Groups, to share your built creations or learn from others while engaging with everything surrounding the unmistakable brick.
If you are into model building as a hobby, read on.
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Benefits are specific to the LEGO User Group you choose to join.
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Adults Welcome is content hub LEGO made specifically for Adults, while LEGO Ideas allows for you to vote, submit, or join model building challenges online.
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Attend meetups, meetings, public displays, and conventions hosted by LEGO User Groups (LUG) to share your passion for building and collecting LEGO bricks.
Join Activities:
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Even though there are more than 100+ brand stores worldwide, and Legoland’s Discovery Center in major cities across the globe with Adult Fans Of LEGO (AFOL) Nights available throughout the year, nothing beats experiencing a tour of the LEGO House in Denmark. It’s the ultimate experience.
Explore Location:
· Lego House, Billund, Denmark
Explore More Locations:
· Check to see if there is an upcoming Adult Fan Of LEGO Night at a Legoland Discovery Center near you:
· Legoland Discovery Center, Bay Area, CA, USA
· Legoland Discovery Center, Columbus, OH, USA
· Legoland Discovery Center, Westchester, NY, USA
· Legoland Discovery Center, Chicago, IL, USA
· Legoland Discovery Center, East Rutherford, NJ, USA
· Legoland Discovery Center, Philadelphia, PA, USA
· Legoland Discovery Center, Boston, MA, USA
· Legoland Discovery Center, Dallas-Fort Worth, TX, USA
· Legoland Discovery Center, Kansas City, MO, USA
· Legoland Discovery Center, San Antonio, TX, USA
· Legoland Discovery Center, Auburn Hills, MI, USA
· Legoland Discovery Center, Washington D.C., USA
· Legoland Discovery Center, Atlanta, GA, USA
· Legoland Discovery Center, Tempe, AZ, USA
Explore All Locations:
The opinions expressed are solely those of the author and do not necessarily reflect the views of the brand mentioned. We encourage you to check the links and resources provided.
