Leica’s Strategy
Go ahead and explore like a customer the activities, benefits, and locations Leica offers a community that is into photography as a hobby, resulting in increased customer engagement.
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In the 19th century, what started with young Ernst Leitz helping to develop microscopes at an Austrian institute he would eventually take over, led to forming of Leica and the never-ending pursuit of arguably the finest cameras in the world. Over the years, its community—Leica Society International—continues to focus on the creative and sophisticated photographer. Spotted the puns?
Founding Story:
Into Photography As A Hobby? Read On ↓
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By becoming a Leica Society International member, here are some of the many benefits included:
Access to Spring Shoots, Regional Meet-Ups, and Annual Meetings · Leica On Loan Program · Digital Subscription to Viewfinder Journal · Quarterly Email Newsletter · Etc.
Explore Benefits:
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Akademie, held within their stores found globally, offer in-person workshops for enhancing your skills and appreciation for photography. Leica Society International (LSI) also offers member-exclusive meetings and photo walks.
Join Activities:
· Leica Akademie, Multiple Cities, Global
· LSI Activities, Multiple Cities, Global
More Engagement ↓
Leica's stores and galleries are more like an ode to photography. With 50+ found globally, discover works from upcoming and renowned photographers just as easily as the cameras they use. To top it all off, they have a museum and their very own hotel at Leitz Park in Germany.
Explore Locations:
· Leica Stores, Multiple Cities, Global
· Leica Galleries, Multiple Cities, Global
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Leica Akademie offers online classes and e-courses you can join. While some are sessions you can do on your own, there are also small groups you can join.
Explore Akademie:
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Leica has compiled inspiring stories and videos that would captivate anyone who is into photography. Have a look for yourself.
Read Stories:
Watch Videos:
More Engagement ↓
Explore the latest newsletters Leica has sent out via email, allowing you to stay up to date with what they are offering the photography community.
Explore Newsletters:
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Leica recognized that not everyone has access to own a Leica camera, that is why they created an app called Leica LUX, for hobbyists like you to take photos with the famed Leica look.
Explore App:
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Follow Leica by joining one of their social media accounts to engage with the latest they have been up to.
Explore Social Media:
Check out Instagram, TikTok, X / Twitter, Facebook, and LinkedIn
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The opinions expressed are solely those of the author and do not necessarily reflect the views of the brand mentioned. We encourage you to check the links and resources provided.
