Swarovski’s Strategy
Go ahead and explore like a customer the activities, benefits, and locations Swarovski offers to a community that is into crystal collecting as a hobby, resulting in increased customer engagement.
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Prefer to listen?
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Founded in 1895by glass cutter Daniel Swarovski, the Austrian brand has always stayed relevant with help from loyal crystal enthusiasts, connoisseurs, and collectors which the Swarovski brand supports. The community is called the Swarovski Crystal Society (SCS).
If you are into crystal collecting as a hobby, read on.
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Annual Crystal Gift · Bi-Annual Swarovski Magazine · Free Repair Service · Access To Exclusive Events · Access To Limited SCS Annual Editions and Member Exclusives · Etc.
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In addition to online events, Swarovski hosts a variety of online workshops, where you can even get a behind-the-scenes look at everything crystal making. Finally, a place online where everything is crystal clear.
Join Activities:
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Go from receiving a tour of Swarovski's factory to experiencing Crystal Worlds (Kristallwelten), located in the Austrian Alps, which includes a park, art museum, retail area, and restaurant. Did we mention that you get to go for free once a year if you are an SCS member?
Explore Locations:
The opinions expressed are solely those of the author and do not necessarily reflect the views of the brand mentioned. We encourage you to check the links and resources provided.
