Alo Yoga’s Strategy
Go ahead and explore like a customer the activities, locations, and benefits Alo Yoga offers to a community that is into yoga as a hobby, resulting in increased customer engagement.
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Prefer to listen?
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Yoga is not about showing off complex poses and making it look effortless. It is a personal practice. What does that mean? Not doing it for others, you are doing it for yourself. Alo Yoga was founded in 2007 in Los Angeles by Danny Harris and Marco DeGeorge, childhood friends who both practiced yoga. Alo—short for air, land, and ocean—is known for yoga-inspired activewear for the fashion-conscious, providing a community with the tools needed for personal well-being.
If you are into yoga as a hobby, read on.
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Welcome Gift · Early Access To Drops · Member-Only Sales · Free 2-Day Shipping · A-list Events + Classes · Invite-Only Experiences · Etc.
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Alo Yoga has a team of instructors who have prepared everything for you to keep your body moving wherever you may be. From Yoga, to fitness, to mindfulness, to self-care, its all there.
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Alo offers in-store events, run club, wellness activations, and classes with local partners. The best part? You will get to meet others enjoying the same activities you are into.
Join Activities
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With some of their retail locations offering yoga studios and cafés, it did not feel right to Alo for simply call them stores. Alo Sanctuaries are places where their community can comfortably gather and connect.
Browse All Studios
· Alo Studio, Brooklyn, NY, USA
· Alo Studio, Georgetown, Washington D.C., USA
Browse All Sanctuaries
The opinions expressed are solely those of the author and do not necessarily reflect the views of the brand mentioned. We encourage you to check the links and resources provided.
