Maker’s Mark’s Strategy

Go ahead and explore like a customer the activities, locations, and benefits Maker’s Mark offers to a community that is into the appreciation of bourbon as a hobby, resulting in increased customer engagement.

 
  • There is a difference between people who drink bourbon whisky and those who appreciate bourbon whisky. Founded in 1953 by Bill Samuels Sr. and his wife, Margie Samuels, they made Maker’s Mark distinct on the outside as it is from the inside. What if you could join an in-person community that appreciates this Kentucky spirit as much as you do? That’s why Maker’s Mark created the Ambassador community.

    If you are into the appreciation of bourbon whisky as a hobby, read on.

  • Star Hill Distillery Tour Exclusive To Ambassador Members · Events · Name Engraved On Aging Barrel · Etc.

    · Browse All Benefits

  • Maker’s Mark has a distillery in Loretto, KY, with several events available, such as lakeside yoga and south baths at Star Hill Farm, attending the Maker’s Mark Handcraft Festival, and learning about the American Oak Tree and the role it plays in whisky maturation. When you join the Maker’s Mark Ambassador program, receive access to VIP events available in multiple cities across the USA.

    Join Activities

    · Maker’s Mark Events, Loretto, KY, USA

  • A farm with white oak trees—one being over 500 years old, an innovation garden, a distillery with its own water source and watershed, the opportunity to dip a handmade bottle in Maker’s Mark’s iconic red wax, and of course, barrels of Maker’s Mark bourbon whisky all around. Who could ask for a better place to be in?

    Browse Location

    · Star Hill Farm, Loretto, KY, USA

 

The opinions expressed are solely those of the author and do not necessarily reflect the views of the brand mentioned. We encourage you to check the links and resources provided.

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