Gibson’s Strategy
Go ahead and explore like a customer the activities, locations, and benefits Gibson offers to a community that is into guitar playing as a hobby, resulting in increased customer engagement.
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Prefer to listen?
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In 1894, a young boy from New York, Orville Gibson, held a number of part-time jobs to fund his hobby of making stringed instruments, eventually opening his first shop. Gibson guitars have become synonymous with guitars, and has an active community that sees the instrument as a path to their soul.
If you are into guitar playing as a hobby, read on.
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Gibson does not offer a brand membership program for hobbyists at this time.
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Gibson designed an app that would allow hobbyists into guitar playing to have access to learn anywhere. With learning lessons, masterclasses, favorite songs, a digital amp feature, metronome, and more.
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Every year on the anniversaries of Gibson Garages in Nashville (June) and London (February), Gibson Garage Fest ensues, with activities that bring together a community of all who enjoy guitar playing and the music it gives.
Join Activities:
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Instead of creating a store, Gibson took it a step further with Gibson Garage, places to explore Gibson's history, try out acoustic and electric guitars, take lessons, have a guitar made to measure, and experience live shows.
Explore Locations:
The opinions expressed are solely those of the author and do not necessarily reflect the views of the brand mentioned. We encourage you to check the links and resources provided.
