Montblanc’s Strategy
Go ahead and explore like a customer the activities, locations, and benefits Montblanc offers to a community that is into writing as a hobby, resulting in increased customer engagement.
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In 1906, a Hamburg banker and a German engineer, inspired by the highest peak in Europe, designed a pen with a built-in ink well to prevent the most common problem writers had with fountain pens, ink leakage. Today, Montblanc supports the writing community with not only its pens, but experiences that help writers to put pen to paper and make history.
If you are into writing as a hobby, read on.
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Montblanc does not offer a brand membership program for hobbyists at this time.
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Montblanc gives a way for people all around the world to be inspired by writing, They offer virtual classes led by instructors with, you guessed it, exceptional penmanship. From Calligraphy to practicing your signature, there is something for anyone who enjoys writing.
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Montblanc pens have been used for over a century by the likes of Ernest Hemmingway, Winston Churchill, and Paulo Coelho. Even though the brand has “star power”, Montblanc knows it is the activities that support and bring writers together is what matters. They have partnered with Letters Live, a live production where world-class performers read remarkable letters written over the centuries. Montblanc also organizes classes at their Writing Atelier at Montblanc Haus for existing and aspiring writers to gather and learn.
Join Activities:
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The Montblanc Haus is exactly what it sounds like, a place where you can spend time with others who are into writing. From tours to writing classes, every experience has been meticulously crafted, just like their pens.
Explore Locations:
The opinions expressed are solely those of the author and do not necessarily reflect the views of the brand mentioned. We encourage you to check the links and resources provided.
