Lululemon’s Strategy
Go ahead and explore like a customer the activities, locations, and benefits Lululemon offers to a community that is into fitness as a hobby, resulting in increased customer engagement.
-
Prefer to listen?
-
Founded in 1998 by Chip Wilson after doing a yoga class and realizing the lackluster clothing being worn, he did something about it. Even though Lululemon created a community for professional athletes and the like, known as the Sweat Collective, not everyone treats fitness a profession. This is why they also have a community focused on recreation.
If you are into fitness as a hobby, read on.
-
Partner Perks · Early Access to Product Drops · Select Peloton Classes · Membership Events · Free Hemming · Receipt-Free Returns · Etc.
-
As a Lululemon Essentials member (Free), Lululemon has partnered with Peloton to offer hundreds of free in-app classes with Peloton’s instructors. If you choose to upgrade to Lululemon Studio All Access Membership (Paid), the Lululemon x Peloton partnership expands to thousands of classes made available by both brands on the Studio app, with access to virtual events to easily find a community of people who are into fitness as a hobby, online.
-
Lululemon early beginnings involved moving clothing racks and hosting classes right in-store. Since then they have added everything from fitness studios to community events.
Join Activities:
-
With fitness studios, meditation rooms, juice bars, and lounges at a handful of their stores in the United States and Canada, Lululemon is creating spaces for fun-loving fitness people.
Explore Locations:
· Lululemon Bloomington, MN, USA
· Lululemon, New York, NY, USA
Explore More Locations:
· With over 700+ stores globally, additional stores are available in United Kingdom, Germany, France, UAE, Singapore, China, Taiwan, Hong Kong, Japan, Australia, New Zealand, among others.
The opinions expressed are solely those of the author and do not necessarily reflect the views of the brand mentioned. We encourage you to check the links and resources provided.
