Peloton’s Strategy
Go ahead and explore like a customer the activities, locations, and benefits Peloton offers to a community that is into fitness as a hobby, resulting in increased customer engagement.
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Prefer to listen?
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Founded by John Foley in 2012, a businessman looking to bring the experience of in-person boutique gyms into the home, went up for the challenge. While the word peloton refers to a pack of cyclists in a race, the Peloton brand represents more than just indoor cycling; it is a fitness community connected to grow stronger together. No one gets left behind.
If you are into fitness as a hobby, read on.
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Streamed Live Cycling Classes (From New York and London), Live Metrics, Leaderboard, Programs, Challenges, Strava Access, Additional Classes (E.g. Strength, Pilates, Rowing, Etc.)
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The strength of Peloton is in their app, that can be used with or without equipment. As a fitness companion to a range of fitness disciplines, some use it to find motivation, others deem it a religion. No matter what you use it for, there are amazing instructors to guide you. Even better? There is a sense of community online, cheering each other on reach their fitness goals.
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Join classes at Peloton’s Studios and enjoy fitness with other members and instructors. Classes are highly sought after, and in case you were wondering, their instructors too.
Join Activities:
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Peloton Studios, located in New York and London, include member lounges, showers, storage, fitness equipment, and cafés.
Explore Locations:
The opinions expressed are solely those of the author and do not necessarily reflect the views of the brand mentioned. We encourage you to check the links and resources provided.
