Nike’s Strategy
Go ahead and explore like a customer the activities, locations, and benefits Nike offers to a community that is into fitness as a hobby, resulting in increased customer engagement.
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Prefer to listen?
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Since being founded in 1964 by Phil Knight and Bill Bowerman, the word fitness is synonymous with Nike. Yes, it can seem daunting at times when they sponsor some of the greatest athletes in history, that’s why there is a community where you can also do fitness for fun.
From running to training, if you are into fitness as a hobby, read on.
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GPS Tracking · Audio-Guided Runs · Training plans · Virtual Coaching · Community support · Community Runs · Special Events · Training tips · Progress Tracking · Etc.
See All Benefits:
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Nike designed an app for their Run Club and Training Club. Whether you choose to be audio-guided and inspired by Coach Bennet on the Nike Run+ app, or improve your form as you deadlift your personal best, there is a community logged in, celebrating your achievements along the way.
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Meet up with friends, other run club members, or at one of Nike’s organized activities. Whether it be indoor training, running, and strength, the fitness community has also been given their happy place in a physical space: Nike Studios.
Join Activities:
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Imagine training with equipment you know and love, in a space that truly understands you. This is where Nike Studios comes in, each location focused on running, training, and/or strength, with 10+ locations in the USA.
Explore Locations:
· Nike Running Studio, Santa Monica, CA, USA
· Nike Training Studio, Austin, TX, USA
· Nike Strength Studio, Austin, TX, USA (Coming Soon)
· Among Others…
Explore All Locations:
The opinions expressed are solely those of the author and do not necessarily reflect the views of the brand mentioned. We encourage you to check the links and resources provided.
