Titleist’s Strategy
Go ahead and explore like a customer the activities, locations, and benefits Titleist offers to a community that is into golfing as a hobby, resulting in increased customer engagement.
-
Prefer to listen?
-
We have all swung at a little white sphere that mysteriously vanished into the trees, leading us to blame our gear instead of our, shall we say, "developing" golf swing. Titleist was founded by 1932 by Philip E. Young, who also blamed his gear, and rightfully so. After missing a good putt, the amateur golfer was relieved from his doubts after putting the ball under a an x-ray and discovered that the core was off-center. This discovery led him to create a company. To this day the brand prides itself on making great gear so you can join a community no matter your skill level.
If you are a into golfing as a hobby, read on.
-
Access To Golfing Events and Clinics · Exclusive Member Outings · Titleist Ball Plant 3 Factory Tours · Community Message Board · Participation In Focus Groups and Product Testing · Etc.
-
Titleist created a community message board for you to access. Have real time conversations with others who enjoy golf, ranging from sharing and learning tips, to comparing equipment and courses. More into videos to improve your long or short game, Titleist’s got that too.
-
From member outings to charity events, being a Team Titleist member gives you access to experiences that brings the community together, on and off the golf course.
Join Activities:
-
Hard to believe that blaming the ball being faulty because of a missed putt led the player to the hospital to x-ray the golf ball. What did the player find out? The core was off-center. What did the player do about it? Founded Titleist. Their Ball Plant 3 Tour gives you a first-hand experience of how their golf balls are made, or get fitted for a set of golf clubs at their performance institute or test center.
Explore Locations:
· Titleist Ball Plant 3 Tour, New Bedford, MA, USA
The opinions expressed are solely those of the author and do not necessarily reflect the views of the brand mentioned. We encourage you to check the links and resources provided.
