Tracksmith’s Strategy

Go ahead and explore like a customer the activities, locations, and benefits Tracksmith offers to a community that is into running as a hobby, resulting in increased customer engagement.

• Audio Overview

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• Community Driven

  Tracksmith was founded in 2014 by Matt Taylor and Luke Scheybeler by making apparel for the long-distance running community while tapping into its deep historical roots. Tracksmith took it a step further by fostering its own community, Hare A.C. Whether you did cross country running in high school or ran the Boston Marathon:

  If you are into long-distance running as a hobby, read on.

• Member Benefits

  Access To Group Runs And Exclusive Events · 10% Off Select Items · Member-Only Products · Free Singlet Annually · Pre-Race Massages And Bus Rides To Marathon Majors · Etc.

  · See All Benefits

• Offline Engagement

  From activities such as Morning Miles to Twilight 5000, Tracksmith members live by the brand's ethos: No Days Off. A brand truly designed for the dedicated amateur.

  Join Activities:

  · Boston, MA, USA

  · New York, NY, USA

  · London, England, USA

• Experiential Locations

  Their Trackhouse has become a community hub for runners. Tracksmith's flagship Trackhouse is located in Boston; others are in cities such as New York and London, with more underway.

  Explore Locations:

  · Boston Trackhouse, MA, USA

  · New York Trackhouse, NY, USA

  · London Trackhouse, England

The opinions expressed are solely those of the author and do not necessarily reflect the views of the brand mentioned. We encourage you to check the links and resources provided.